The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DDB Communications Group
Client
Title
Category
Award
Points
Driver Fatigue Technology
Agency: DDB / Sydney
Client: Volkswagen Group Australia
Category: Radio / Consumer - Campaign
Points: 25.0
4 Year old Bucket List
Agency: DDB / New York
Client: WATERisLIFE
Category: Documentaries / Film
Points: 15.0
4 Year old Bucket List
Agency: DDB / New York
Client: WATERisLIFE
Category: Film / Branded Content
Points: 15.0
Skit happens!
Agency: DDB Tribal Group / Hamburg
Client: IKEA
Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Non-Broadcast / Online
Points: 15.0
Bellies
Agency: Red Urban / Toronto
Client: Volkswagen
Category: Consumer Television / :20 and Under - Single
Points: 15.0
Facebook 1914
Agency: DDB / Paris
Client: Musee de la Grande Guerre
Category: Social Media / Best Social Media Page by a Brand
Points: 15.0
Sorry, I was eating a Milky Way
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way
Category: Radio / Consumer - Campaign
Points: 15.0
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 15.0
Sorry, I was eating a Milky Way - Wife
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way
Category: Radio / Consumer - Single
Points: 15.0
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Integrated Branding / Consumer Campaign
Points: 10.0
Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne
Client: Murray Goulburn Co-Operative Ltd
Category: Consumer Television / :30/:25 - Single
Points: 10.0
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 10.0
Opposites
Agency: DDB Group / Singapore
Client: Selleys
Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
Headless Chickens
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Newspaper / Small Space Print - Campaign
Points: 10.0
Science of Music - Pop
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg
Category: Data Visualization / Infographics
Points: 5.0
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications
Category: Public Service Experiential Advertising / Experiential
Points: 5.0
Tapemailing
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen
Category: Direct Marketing / Dimensional Mailing
Points: 5.0
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub
Category: Digital Direct Marketing / Mobile
Points: 5.0
TrackMyMacca's
Agency: DDB / Sydney
Client: McDonald's Australia
Category: Digital Direct Marketing / Mobile
Points: 5.0
Make Perfect Even Better
Agency: DDB Canada / Vancouver + Karacters / Vancouver
Client: BC Egg Marketing Board
Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Points: 5.0
The New Way To Do
Agency: Interbrand / New York
Client: YP
Category: Brand Identity / Brand Identity - Campaign
Points: 5.0
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg
Category: Public Service / Collateral Design
Points: 5.0
4 Year old Bucket List
Agency: DDB / New York
Client: WATERisLIFE
Category: Craft / Photography - Single or Series
Points: 5.0
Perfect daughter
Agency: Fahrenheit DDB / Lima
Client: Promart Homecenter
Category: Consumer Television / Over 60 second - Single
Points: 5.0
Donate-A-Tone
Agency: DDB Group / Singapore
Client: StarHub
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
I See Fries
Agency: DDB / Sydney + DDB / Shanghai
Client: McDonald's Australia
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Science of Music - Blues
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg
Category: Data Visualization / Infographics
Points: 5.0
A 4 YEAR OLDS BUCKET LIST
Agency: DDB / New York
Client: WATERisLIFE
Category: Online Films & Video / Public Service/Non-Profit
Points: 5.0
A 4 YEAR OLDS BUCKET LIST
Agency: DDB / New York
Client: WATERisLIFE
Category: Craft / Copywriting
Points: 5.0
KLM Space
Agency: DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum
Client: KLM Royal Dutch Airlines
Category: Websites / Travel, Entertainment & Leisure
Points: 5.0
J-Dar
Agency: DDB Canada / Toronto + Tribal Worldwide / Toronto
Client: Toronto Jewish Film Festival
Category: Websites / Travel, Entertainment & Leisure
Points: 5.0
Censored Tweet
Agency: DDB Brasil / Sao Paulo
Client: Amnesty Intrenational
Category: Social Media / Best Use of A Social Network
Points: 5.0
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub
Category: Mobile Applications/Sites / Social Networks/Community
Points: 5.0
Volkswagen Genuine Parts
Agency: DDB / Sydney
Client: Volkswagen Group Australia
Category: Radio / Consumer - Campaign
Points: 5.0
Thoughts
Agency: DDB / New York
Client: NY Lottery
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Axe
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Magazine / Full Page or Spread - Single
Points: 5.0
McD Fries Hands
Agency: Heye / Munich
Client: McDonald's Germany
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Axe
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Hashtag Killer
Agency: DDB / New York
Client: WATERisLIFE
Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Points: 5.0
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg
Category: Public Service - Outdoor / Outdoor - Campaign
Points: 5.0
Science of Music - Rapsong
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg
Category: Public Service / Political - Print / Collateral - Single
Points: 5.0
Every Text Helps
Agency: DDB Canada / Vancouver
Client: Crime Stoppers BC
Category: Radio / Public Service - Campaign
Points: 5.0
Book
Agency: DDB Canada / Vancouver
Client: Big Brothers of Greater Vancouver
Category: Public Service / Political - Video / Television - Single
Points: 5.0
Volkswagen Genuine Parts - Canon
Agency: DDB / Sydney
Client: Volkswagen Group Australia
Category: Radio / Consumer - Single
Points: 5.0
Seven Steps - Meeting
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen
Category: Radio / Consumer - Single
Points: 5.0
Sorry, I was eating a Milky Way - Spray Tan
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way
Category: Radio / Consumer - Single
Points: 5.0
4 Year Old Bucket List
Agency: DDB / New York
Client: WATERisLIFE
Category: Public Service / Political - Video / Non-Broadcast
Points: 5.0
Be the Artist
Agency: DDB Group New Zealand / Auckland
Client: Lion
Category: Consumer Television / 60 Second - Single
Points: 5.0
Client:
Volkswagen Group Australia
Title:
Driver Fatigue Technology
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Documentaries / Film
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Skit happens!
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Non-Broadcast / Online
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Bellies
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Musee de la Grande Guerre
Title:
Facebook 1914
Category:
Social Media / Best Social Media Page by a Brand
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Smart Communications
Title:
TXTBKS
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way - Wife
Category:
Radio / Consumer - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
NYC Ballet
Title:
New Beginnings
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Murray Goulburn Co-Operative Ltd
Title:
Devondale Dairy Soft - Stepdad Steve
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
StarHub
Title:
MySmartEye
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Selleys
Title:
Opposites
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Headless Chickens
Category:
Newspaper / Small Space Print - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Pop
Category:
Data Visualization / Infographics
Award:
2014 Design Merit Award
Points:
5.0
Client:
Smart Communications
Title:
TXTBKS
Category:
Public Service Experiential Advertising / Experiential
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Tapemailing
Category:
Direct Marketing / Dimensional Mailing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
StarHub
Title:
MySmartEye
Category:
Digital Direct Marketing / Mobile
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
McDonald's Australia
Title:
TrackMyMacca's
Category:
Digital Direct Marketing / Mobile
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BC Egg Marketing Board
Title:
Make Perfect Even Better
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Award:
2014 Design Merit Award
Points:
5.0
Client:
YP
Title:
The New Way To Do
Category:
Brand Identity / Brand Identity - Campaign
Award:
2014 Design Merit Award
Points:
5.0
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service / Collateral Design
Award:
2014 Design Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Craft / Photography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Promart Homecenter
Title:
Perfect daughter
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
StarHub
Title:
Donate-A-Tone
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
McDonald's Australia
Title:
I See Fries
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Blues
Category:
Data Visualization / Infographics
Award:
2014 Design Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
A 4 YEAR OLDS BUCKET LIST
Category:
Online Films & Video / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
A 4 YEAR OLDS BUCKET LIST
Category:
Craft / Copywriting
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
KLM Royal Dutch Airlines
Title:
KLM Space
Category:
Websites / Travel, Entertainment & Leisure
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Toronto Jewish Film Festival
Title:
J-Dar
Category:
Websites / Travel, Entertainment & Leisure
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Amnesty Intrenational
Title:
Censored Tweet
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
StarHub
Title:
MySmartEye
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
NY Lottery
Title:
Thoughts
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Axe
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
McDonald's Germany
Title:
McD Fries Hands
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Axe
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
Hashtag Killer
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Rapsong
Category:
Public Service / Political - Print / Collateral - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Crime Stoppers BC
Title:
Every Text Helps
Category:
Radio / Public Service - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Big Brothers of Greater Vancouver
Title:
Book
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts - Canon
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Seven Steps - Meeting
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way - Spray Tan
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
4 Year Old Bucket List
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Lion
Title:
Be the Artist
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
